George Orwells Essay Showing Regret for Shooting an Elephant

This story is a representation of George Orwell’s perception of British imperialism around the world. It is a firsthand account of how imperialism affects both rulers and the oppressed using a short story. The author shows how imperialism is a prison to not only the Burmese, but also the British. The message can clearly be seen though Orwell’s regret in being forced to kill an elephant. The purpose of this essay is to explain Orwell’s true message of anti-imperialism using the nature of tyranny and the British Empire as examples. The author is introduced as a police officer who is sympathetic to the Burmese people. This is not a rare feeling among off duty British police officers according to Orwell. Ironically, the people hate Orwell, because he is a police officer and a representation of the British. It is clear the Burmese don’t like Europeans. Orwell says a European woman would probably get spit on if she was alone at the markets. This hate is understa ndable, because the Burmese people were conquered. This resentment is transferred to Orwell in verbal abuse on the street and physical abuse on the football field. This is interesting because even before the elephant Orwell is conflicted with his role and his beliefs. When the elephant’s escape becomes relevant, Orwell adapts the role he is expected to play. The best description is explained by Orwell with the metaphor about a face growing to fit a mask. Orwell does what a police officer is expected to do rather than whatShow MoreRelatedEssay about Ethical Decision Making3074 Words   |  13 Pagestheir choices, no matter what the income. In George Orwells Shooting an Elephant Orwell is confronted with a situation in which the latter statement directly applies. While in Burma, working as a police officer for the British, Orwell is called upon to contain an escaped pet elephant. While searching for the animal a villager is trampled to death. The villagers become scared a nd look towards Orwell to maintain control. He sends for an elephant rifle to show the people that he does have theRead MoreDescriptive Analysis6093 Words   |  25 PagesDescriptive Analyses of the Essays and Short Stories Narration and Description THE STRATEGIES Although the narrative and descriptive essays are often given as separate assignments in composition courses, they are combined in this first section so that teachers can present expressive writing and still reserve time for the many forms of informative and argumentative writing. This choice is tricky because it confirms the folk wisdom about expressive writing and rhetorical difficulty. According to

Informative Speech/Outline Vegetarians Essay examples

Topic: Vegetarians. General purpose: To inform. Specific Purpose: To inform my audience about two top types of Vegetarians. Central Idea: There are two top types of Vegetarians: vegetarian and vegan. Introduction There are vegetarians all over the world. They just want what most people want: good food and a choice. And some people become vegetarians because of their religion, their culture, and the place they live. There are different kinds of vegetarians. Some vegetarians do not eat beef or red meet, but they eat chicken and fish. Some do not eat red meat, chicken and fish, but they eat cheese, butter, eggs, milk, and other animal products. Other vegetarians do not use anything that comes from an animal. Some†¦show more content†¦2) Ovo-vegetarians refer to people who do not eat meat or dairy products but do eat eggs. Connective: I have spoken so far of vegetarians’ types. Let’s move to another group. 2. The second group is vegan. A. Veganism excludes all animal flesh and products, such as milk, honey, and eggs, as well as items refined or manufactured through any such products, such as sugar, some wines or animal-tested baking soda. B. Raw veganism includes only fresh and uncooked fruits, nuts, seeds, and vegetables. Vegetables can only be cooked up to a certain temperature. C. The next is fruitarianism – permits only fruits, nuts, seeds, and other plants matter that can be gathered without harming the plant. Conclusion So, there are many different types of vegetarians. And probably just as many definitions. As a fact, vegetarians today are everywhere. They belong to different social groups in both rich or poor countries. In parts of the world such as Africa, the Middle East, and Southeast Asia, meat is uncommon, and therefore it is an easy choice to be vegetarian. Surveys show that in both the United States and Britain about 4% of population is vegetarian. More and more people are choosing vegetarianism every day. Many people became vegetarian for health reasons. They look and feel better when they stop eating meat. Some famous vegetarians include Leonardo da Vinchi, Albert Einstein, Thomas Edison,Show MoreRelatedVegetarianism : Is It The Right Lifestyle Choice For You?4983 Words   |  20 Pagespeoples body s change and so do personal goals. When one chooses to become a vegetarian it is important to consider all factors and to educate oneself. When considering the life style of being a vegeta rian one needs to look at health benefits and facts, different types of the diet, the disadvantages, and understand how to go about it in a healthy way. For a person to take part in the lifestyle choices of a vegetarian it is important to understand the commitment and the many advantages and draw

Present And Future Of Management Accounting â€Myassignmenthelp.Com

Question: Discuss About The Present And Future Of Management Accounting? Answer: Introduction Management accounting, is one genre of accounting, which unlike financial accounting, deals with the provision of timely and precise financial information useful for the purpose of decision making in business. The need for management accounting was felt with the change in the dynamics of the businesses and commercial activities, which contributed to their complexities. Though having its base in the early nineteenth century, accoeding to many researchers, the management accounting, as a profession has significantly changed over time, taking into account its flaws, criticism and needs of the situations. The essay tries to see the course of evolution of management accounting as a profession, over the years, in a global framework (Kaplan, Atkinson Morris, 1998). Evolution of management accounting The notion of management accounting before 1950, was that of a simple technical process which was mainly beneficial for the purpose of fulfilling the organizational objectives of the commercial enterprise. This mainly dealt with the determination of the cost of production of a business, as the business activities at that point of time were not much complicated. As the costs of production were identifiable easily, management accounting resembled the format of cost accounting broadly. A more robust management accounting system appeared in the nineteenth century in the United States of America. This type of accounting was an amalgamation of simple as well as complicated methods of accounting. These new frameworks, also including cost accounting, intended to keep a tab on the outflow of resources and in maintaining a timely and accurate report for the purpose of management of the business activities and also for helping future speculations. Management accounting in the nineteenth century also saw a few other progress which helped it to shape up more efficiently. With the emphasis on the productivity and efficiency of utilization of the capital resources, the need was felt to account for the performance of such resources in the commercial activities. This gave rise to the Du Pont procedure for management accounting, which had the provision to evaluate how well a firm can utilize the capital assets which are present with it. This method seemed to be immensely beneficial for the purpose of making the investment decisions in the commercial activities. Non accounting information usage, as a part of this type of accounting also came to existence in the first half of that century itself, which indirectly involved an economic perspective as well. This method involved the studying and analyzing of the financial behaviors of the different agents who are participating in the business activities, both on the demand side as well as on the supply side. From 1950 till now Though before 1950, the management accounting was a simpler process, slowly evolving and showing characteristics which were quite unique and different from the usual accounting behavior, the focus of this genre shifted massively from just financial accounting to dealing with information in the aspects of planning and controlling the commercial activities of a firm. The activities were getting slowly molded towards the control of the internal administrations and planning for the future business ventures. With the management accounting techniques becoming more of a problem detecting and solving one, in case of irregularities and fluctuations in the business activities, newer methods went on evolving in this field and nearly 30 methods came into existence by the end of the 1980s. In 1950s the methods followed were Cusum charts and transfer pricing, which led its way to technical methods using computers by the end of 1960s. Decision tree and Zero budgeting also came into existence in this period. Economic insights were included in this genre fro, 1970s with the increasing complexities and cognitive nature of the commercial enterprises and the expansion of their domain. Portfolio management and techniques like just in time scheduling also came into existence at this point of time (Parker, 2002). The 1980s saw few global economic turmoil like the oil price increase and a world wide recession. The period was also marked by a huge increase in competition in the commercial environment in the international framework. The commercial enterprises needed a far more comprehensive method of management accounting and this need gave rise to more robust forms of management accounting processes and the cost accounting and management techniques also saw huge transformations. The primary challenge for the management accountants became the proper usage of these techniques so as to find out the information which would be beneficial for the businesses to stay ahead of their competitors in the global business framework. Techniques like targets costing, Benchmarking and the value added type of management also came into existence during this period (Langfield-Smith, 2008). From the beginning of the 1990s, the global business framework was subjected to uncertainties and unanticipated phenomena which led to the need of taking abrupt decisions on part of the commercial enterprises. The expansion of internet and technological innovations played a huge role in the change in the dynamics of the business activities in the world wide framework. Technology also cam e into use in the management accounting field with the introduction of checking and monitoring mechanisms of customer and shareholder values and other innovations which are used in the current day management accounting. Management Accounting as a profession has been growing for the last few decades, though the concept has been there since the early nineteenth century. With the growing complexities in business, diversifying specializations and newer innovations in the technology, the needs of the commercial enterprises are also changing in order to stay competitive. In this context, management accounting comes as a cognitive branch of accounting, which not only takes into account the financial statistics, but also incorporates economic and business insights in it to help in making the decision making process easier for the managers. As can be seen from the recent developments, the evolution of the techniques in this field in the last two decades have been much higher than in the two decades prior to that. The dynamics and the complexities in the business activities are also leading to constant change and innovations in the firld of management accounting as a profession (Waweru, 2010) Conclusion It can be concluded from the above discussion that management accounting, as a profession, has had its share of ups and downs and has undergone a huge amount of changes in all of its dimensions. The management accountants over time came across different types of frauds and other hurdles, which in its turn, led them to proceed to find out newer and more innovative way outs, thereby progressing successfully. Technology also, over the years, changed and consistently had impacts on the method of management accounting, in a global framework and is contributing significantly in opening up new arenas for venturing in near future and management accounting, with the features of accounting, economics and managerial insights in it, poses as a robust business tool for the commercial enterprises in future. References Kaplan, R. S., Atkinson, A. A., Morris, D. J. (1998).Advanced management accounting(Vol. 3). Upper Saddle River, NJ: Prentice Hall. Langfield-Smith, K. (2008). Strategic management accounting: how far have we come in 25 years?.Accounting, Auditing Accountability Journal,21(2), 204-228. Parker, L. D. (2002). Reinventing the management accountant.Transcript of CIMA address delivered at Glasgow University,15. Waweru, N. M. (2010). The origin and evolution of management accounting: a review of the theoretical framework.Problems and Perspectives in Management,8(3), 165-182.

Women Empowerment Essay Sample free essay sample

Introduction Women engagement and leading function in administration is imperative to good administration to guarantee ( I ) demographic representation and engagement of communities in legislative and policy devising procedures ; ( two ) representative articulation of demands towards human development ; and ( three ) part [ movie ] to authorities effectivity and answerability. Although there has been an betterment and acknowledgment of the importance and function of adult females in administration in recent times. their function and engagement has been limited by unequal capacity. failure to acknowledge adult females accomplishments and competences by most administration constructions and marginalising institutional and cultural patterns. Irrespective of the constitutional commissariats. adult females still see a hostile administration environment that hinders their effectual engagement and leading function. South African Context Since 1994. the South African authorities has introduced policies. programmes and establishments to guarantee adult females engagement. emancipation and created chances for adult females development. For illustration. ( I ) gender equality is a cardinal dogma under the Bill of Rights of The Constitution of South Africa. We will write a custom essay sample on Women Empowerment Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page and the state has adopted sophisticated rights-based statute law with expressed mention to gender equality ; ( two ) the South African authorities is a signer to regional and international instruments that promote gender equality ; ( three ) gender considerations are integrated into authorities policies and programmes ; ( four ) In 2005 South Africa was the eleventh state to establish the 50/50 run ; ( V ) the Women Empowerment Unit was established to place factors that hinders adult females full engagement in the legislative devising procedures ; ( six ) Commission on Gender Equality was established ; ( seven ) municipality Structure Act ( 1998. 11 ( 3 ) stipulate equal gender representation ; the National Gender Machinery has been institutionalized ; and ( eight ) the Ministry for Women. Children and Persons with Disabilities is a cardinal co-coordinating point for the promotion and protection of the rights of adult females. kids and individuals with disablements. Some of the cardinal accomplishments towards adult females administration engagement and leading function to day of the month include: †¢ The representation of adult females in parliament has increased from 25 % in 1994 to 44 % after April 2009 elections ; †¢ The figure of adult females Ministers and Deputy Ministers increased from 18 % in 1994 to 40 % in the 2009 election ; †¢ Women constitute 42 % in Provincial legislative assemblies and 40 % of all elected councilors at the Local Government Level ; †¢ 30 % of adult females in the National Council of Provinces are adult females ; †¢ Five of the nine states are led by adult females Premiers. †¢ three of the country’s six metropolitan metropoliss are led by adult females Mayors ; and †¢ South Africa is rated 3rd globally in adult females representation in Parliament after Rwanda and Sweden. The Strategy/Approach: The overall aim of the programme is aimed at bettering adult females engagement and leading function through capacity development within political parties and other political formations. i. e adult females Parliamentarians and councilors. The push of the programme attack is: †¢ Local ownership of the programme at provincial degree to guarantee sustainability ; †¢ Monitoring mechanisms to guarantee relevancy and impact. and spread out on the current cognition base on adult females engagement and leading function ; †¢ Multistakeholder attack to guarantee wide engagement and support ; †¢ Non-partisan attack to diversify input to enrich the programme ; and †¢ United Nations interagency coaction to broaden competences and expertness and cognition base. Envisaged Results †¢ Improved adult females engagement and function within administration establishments ; †¢ Increased figure of adult females Parliamentarians and councilors within administration constructions ; †¢ Effective administration establishments ; †¢ Improved administration public presentation ; †¢ Increased attainment of the Constitutional commissariats. in peculiar the gender equality ; †¢ Increased consciousness on the importance of adult females engagement and leading within administration constructions ; A ; †¢ Progressive alteration of mentality about adult females engagement and leading function within administration establishments ; Beneficiaries The donees of the Training programme include: Womans Parliamentarians and councilors ; South African administration establishments ; Political parties ; Civil society administrations ; Labour administrations ; and South African statute law establishments. Advancement to day of the month The first stage of the preparation programme was conducted by Gender Links. a Southern African NGO based in Johannesburg. Women from nine states participated in the preparation. [ movie ] Gender Links has a repute for carry oning high quality research which it uses to inform policy and schemes. speedy action and first-class bringing. These are underpinned by a strong institutional construction that includes a high profile but hands on board ; experienced staff and direction squad ; sound fiscal direction and answerability and a strong monitoring and rating unit. GL is an commissioned preparation establishment with the Education. Training. Development. Practices Sector Education Training Authority ( ETDP SETA ) . Faculty 1: Gender Awareness The aims of this faculty were to: equip participants with cardinal gender constructs for application in their work and to familiarize participants with cardinal national. regional and international committednesss for accomplishing gender equality. The Outcomes of the preparation programme include: †¢ Women in determination devising empowered to incorporate gender into all their programmes. †¢ Enhanced women’s assurance and ability to utilize their power for more effectual service bringing. †¢ Womans from political parties who attended the preparation included gender and women’s representation on their party’s docket. Faculty 2: Gender and Media Literacy The aim of this faculty were to: Understand the construct of media literacy ; Understand the proviso of SADC protocol on Gender and Development and use them to their different context ; Understand the gendered dimension of administration ; Gain accomplishment to keep media and leaders accountable ; Figure out how to construct gender into runs ; and Develop their IT for protagonism. The results of the preparation programme include: †¢ 128 adult females participated in online confab on the cyber duologues. †¢ 128 adult females empowered on the use of cyberspace to make research and with accomplishments to critically prosecute with the media †¢ Increased consciousness on the commissariats of the SADC Protocol on Gender and Development. †¢ Enhanced ICT literacy accomplishments †¢ Enhanced apprehension of the impact of the media literacy class Second stage: Phase two will concentrate on gender mainstreaming within policy preparation processes. programme development and monitoring and impact appraisal.

Essay on Taxation and Records

Essay on Taxation and Records Essay on Taxation and Records A general guide to keeping records for your tax return RK BK1 Contents Introduction 3 Why good record keeping helps you 3 Records you should keep 4 How long to keep your records 4 If you keep your records on computer 5 What you should do if your records are lost or destroyed 5 11 3 What happens if you don’t keep adequate records If you run a business or work for yourself Examples of the types of records you will need to keep 5 If you claim personal allowances, other deductions or reliefs If you are an employee, a director, or an office holder If you receive any form of social security benefits or a UK pension 5 6 Common points of difficulty 14 Motor vehicles and other assets used for business and private purposes 14 Claiming losses for capital gains purposes – time limits 14 Examples of records recommended for different types of business 15 Retail shop 15 Subcontractors in the construction industry 16 Manufacturing firm (limited company) 17 9 More information 18 If you receive interest, dividends or other income from UK savings, annuity investments or trusts 9 Your rights and obligations 19 If you are in a share scheme or receive share-related benefits 9 Putting things right 19 If you have other income in the UK or foreign income or gains 10 If you have capital gains or claim capital losses 10 We have a range of services for people with disabilities, including guidance in Braille, audio and large print. Most of our products are also available in large print. Please contact us on any of our phone helplines if you need these services. 2 Introduction This guide gives you general advice about what records you need to keep for tax purposes and how long to keep them. It gives some examples of typical records you may need if you’re: completing a Self Assessment tax return making a claim, for example, for tax allowances or tax credits keeping business records employing others completing a Company Tax Return. Why good record keeping helps you Whatever records you keep, it makes sense to organise and keep them in an orderly fashion. This will help you and your accountant (if you have one) as well as us, if we need to ask you anything. If you’re starting a business, help keep it on the right track by keeping good records from the beginning and you’ll find it easier to keep your affairs up to date. Records you should keep You should keep any records and documents that you have received, or have prepared, that will be used to complete entries in your Self Assessment or Company Tax Return, or your claim form if you’re claiming benefits or allowances. Most of these records will be from the tax year or accounting period to which they relate, or soon afterwards. However, you will sometimes need to refer to records that are already several years old. For example, if you dispose of an asset (such as land, shares or a valuable chattel, for instance a painting) that you have owned for a long time, you may need to have older records to calculate a capital gain or loss – read If you have capital gains or claim capital losses on page 10 of this guide, or go to www.hmrc.gov.uk/cgt/intro/record-keeping.htm The need to refer to old records can arise in other circumstances, so please bear this in mind as you read this booklet. You may have already discarded any records relating to events that happened before April 1996, as there was previously no obligation to keep them. It does not matter if you have not kept such items, but you should hold on to any such records that you still have and which may be relevant in future. For more information on record keeping for companies, go to www.hmrc.gov.uk/ct/managing/record-keeping.htm 3 What happens if you don’t keep adequate records If we need to check your tax return for any

War of 1812 - Early Campaigns

War of 1812 - Early Campaigns Causes of the War of 1812 | War of 1812: 101 | 1813: Success on Lake Erie, Indecisiveness Elsewhere To Canada With the declaration of war in June 1812, planning began in Washington to strike north against British-held Canada. The prevailing thought in much of the United States was that the capture of Canada would be a simple and swift operation. This was supported by the fact the US possessed a population of around 7.5 million while Canadas numbered only 500,000. Of this smaller number, a large percentage was Americans who had moved north as well as the French population of Quebec. It was believed by the Madison Administration that many from these two groups would flock to the American flag once troops crossed the border. Indeed, former President Thomas Jefferson believed that securing Canada was a simple matter of marching. Despite these optimistic prognostications, the US military lacked the command structure to effectively execute an invasion. The small War Department, led by Secretary of War William Eustis, consisted of only eleven junior clerks. In addition, there was no clear scheme for how regular officers were to interact with their militia counterparts and whose rank took precedence. In determining a strategy for moving forward, most were in agreement that severing the St. Lawrence River would lead to the capitulation of Upper Canada (Ontario). The ideal method for achieving this was through the capture of Quebec. This idea was ultimately discarded as the city was heavily fortified and many remembered the failed campaign to take the city in 1775. In addition, any movement against Quebec would need to be launched from New England where support for the war was particularly weak. Instead, President James Madison elected to approve a plan put forward by Major General Henry Dearborn. This called for a three-prong attack north with one moving up the Lake Champlain corridor to take Montreal while another advanced into Upper Canada by crossing the Niagara River between Lakes Ontario and Erie. A third thrust was to come in the west where American troops would advance east into Upper Canada from Detroit. This plan had the added advantage of having two offensives depart from strong War Hawk territory which was expected to be a strong source of troops. The hope was to have all three attacks commence at the same time with the goal of stretching the small number of British troops stationed in Canada. This coordination failed to occur (Map). Disaster at Detroit The troops for the westernmost offensive were in motion prior to the declaration of war. Departing from Urbana, OH, Brigadier General William Hull moved north towards Detroit with around 2,000 men. Reaching the Maumee River, he encountered the schooner Cuyahoga. Embarking his sick and wounded, Hull dispatched the schooner across Lake Erie to Detroit. Against the wishes of his staff who feared the ships capture as it passed British Fort Malden, Hull had also placed the complete records of his army on board. By the time his force reached Detroit on July 5, he had learned that war had been declared. He also was informed that Cuyahoga had been captured. Hulls captured papers were forwarded to Major General Isaac Brock who was in command of British forces in Upper Canada. Undeterred, Hull crossed the Detroit River and issued a pompous declaration informing the people of Canada that they were free from British oppression. Pressing down the east bank, he reached Fort Malden, but despite having a large numerical advantage, did not assault it. Problems soon arose for Hull when the anticipated support from the Canadian people failed to materialize and 200 of his Ohio militia refused to cross the river into Canada stating they would only fight on American territory. Growing concerned about his extended supply lines back to Ohio, he dispatched a force under Major Thomas Van Horn to meet a wagon train near the River Raisin. Moving south, they were attacked and driven back to Detroit by Native American warriors directed by the feared Shawnee leader Tecumseh. Compounding these difficulties, Hull soon learned that Fort Mackinac had surrendered on July 17. The loss of the fort gave the British control of the upper Great Lakes. As a result, he ordered the immediate evacuation of Fort Dearborn on Lake Michigan. Departing on August 15, the retreating garrison was quickly attacked by Native Americans led by the Pota watomi chief Black Bird and took heavy losses. Believing his situation to be grave, Hull withdrew back across the Detroit River on August 8 amid rumors that Brock was advancing with a large force. The maneuver led to many of the militia leaders to ask for Hulls removal. Advancing to the Detroit River with 1,300 men (including 600 Native Americans), Brock utilized several ruses to convince Hull that his force was much larger. Holding his larger command at Fort Detroit, Hull remained inactive as Brock began a bombardment from the east bank of the river. On August 15, Brock called for Hull to surrender and implied that if the Americans declined and a battle resulted, he would not be able to control Tecumsehs men. Hull refused this demand but was shaken by the threat. The following day, after a shell hit the officers mess, Hull, without consulting his officers, surrendered Fort Detroit and 2,493 men without a fight. In one quick campaign, the British had effectively destroyed the American defenses in the Northwest. The only victory o ccurred when young Captain Zachary Taylor succeeded in holding Fort Harrison on the night of September 4/5. Causes of the War of 1812 | War of 1812: 101 | 1813: Success on Lake Erie, Indecisiveness Elsewhere Causes of the War of 1812 | War of 1812: 101 | 1813: Success on Lake Erie, Indecisiveness Elsewhere Twisting the Lions Tail When the war began in June 1812, the fledgling US Navy possessed fewer then twenty-five ships, the largest being frigates. Opposing this small force was the Royal Navy which consisted of over a thousand ships manned by over 151,000 men. Lacking the ships of the line required for fleet actions, the US Navy embarked on a campaign of guerre de course while engaging British warships when practical. To support the US Navy, hundreds of letters of marque were issued to American privateers with the goal of crippling British commerce. With news of the defeats on the frontier, the Madison Administration looked to the sea for positive results. The first of these occurred on August 19, when Captain Isaac Hull, nephew of the disgraced general, took USS Constitution (44 guns) into battle against HMS Guerriere (38). After a sharp fight, Hull proved victorious and Captain James Dacres was forced to surrender his ship. As the battle raged, several of Guerrieres cannonballs bounced off of Constitutions thick live oak planking giving the ship the nickname Old Ironsides. Returning to Boston, Hull was feted as a hero. This success was soon followed on October 25 when Captain Stephen Decatur and USS United States (44) captured HMS Macedonian (38). Returning to New York with his prize, Macedonian was bought into the US Navy and Decatur joined Hull as a national hero. Though the US Navy endured the loss of the sloop-of-war USS Wasp (18) in October when it was taken by HMS Poictiers (74) after successful a action against HMS Frolic (18), the year ended on a high note. With Hull on leave, USS Constitution sailed south under the command of Captain William Bainbridge. On December 29, he encountered HMS Java (38) off the Brazilian coast. Though he was carrying the new governor of India, Captain Henry Lambert moved to engage Constitution. As the fighting raged, Bainbridge dismasted his opponent and compelled Lambert to surrender. Though of little strategic importance, the three frigate victories boosted the confidence of the young US Navy and lifted the publics flagging spirits. Stunned by the defeats, the Royal Navy understood the American frigates to be bigger and stronger than their own. As a result, orders were issued that British frigates should seek to avoid single ship actions with their American counterparts. Efforts were also made to keep the e nemy ships in port by tightening the British blockade of the American coast. All Wrong Along the Niagara Onshore, the events in the field continued to go against the Americans. Assigned to command the attack on Montreal, Dearborn dallied most of the fall raising troops and failed to cross the border by years end. Along the Niagara, efforts moved forward, but slowly. Returning to Niagara from his success at Detroit, Brock found that his superior, Lieutenant General Sir George Prevost had ordered British forces to adopt a defensive posture in the hopes that the conflict could be settled diplomatically. As a result, an armistice was in place along the Niagara which allowed American Major General Stephen van Rensselaer to receive reinforcements. A major general in the New York militia, van Rensselaer was a popular Federalist politician who had been appointed to command the American army for politic purposes. As such, several regular officers, such as Brigadier General Alexander Smyth, commanding at Buffalo, had issues with taking orders from him. With the end of the armistice on September 8, Van Rensselaer began making plans to cross the Niagara River from his base at Lewiston, NY to capture the village of Queenston and the nearby heights. To support this effort, Smyth was ordered to cross and attack Fort George. After receiving only silence from Smyth, van Rensselaer sent additional orders demanding that he bring his men to Lewiston for a combined assault on October 11. Though van Rensselaer was ready to strike, severe weather led to the effort being postponed and Smyth returned to Buffalo with his men after being delayed en route. Having spotted this failed attempt and received reports that the Americans might attack, Brock issued orders for the local militias to begin forming. Outnumbered, the British commanders forces were also scattered along length of the Niagara frontier. With the weather clearing, van Rensselaer elected to make a second attempt on October 13. Efforts to add Smyths 1,700 men failed when he informed van Rensselaer that he could not arrive until the 14th. Crossing the river on October 13, the lead elements of van Rensselaers army achieved some success during the early parts of the Battle of Queenston Heights. Reaching the battlefield, Brock led a counterattack against the American lines and was killed. With additional British forces moving to the scene, van Rensselaer attempted to send reinforcements, but many of his militia refused to cross the river. As a result, American forces on Queenston Heights, led by Lieutenant Colonel Winfield Scott and militia Brigadier General William Wadsworth were overwhelmed and captured. Having lost over a 1,000 men in the defeat, van Rensselaer resigned and was replaced by Smyth. With the conclusion of 1812, American efforts to invade Canada had failed on all fronts. The people of Canada, who leaders in Washington had believed would rise up against the British, had instead proved themselves to be stalwart defenders of their land and the Crown. Rather than a simple march to Canada and victory, the first six months of war saw the Northwest frontier in danger of collapse and stalemate elsewhere. It was to be a long winter on the southern side of the border. Causes of the War of 1812 | War of 1812: 101 | 1813: Success on Lake Erie, Indecisiveness Elsewhere

Materials and Surface Engineering Essay Example | Topics and Well Written Essays - 1250 words

Materials and Surface Engineering - Essay Example Therefore, the mating surfaces should be accessible so that the lubricant can be applied at regular intervals. However, in many cases, the mating surfaces may be in radioactive or toxic zone or may be inaccessible due to design considerations. In such cases on cannot depend on liquid lubricants. At high load and low speed the liquid lubricant film is not thick enough to ensure effective separation of the mating surfaces and therefore, frictional force and wear loss increases. Therefore, one cannot rely on liquid lubricants under such operating conditions. Liquid lubricants are not good for high temperature applications as viscosity decreases with increasing temperature and vapors may also be produced at higher temperature. Therefore, liquid lubricants are not suitable for application at higher temperatures. Liquid lubricants are not clean in itself in the sense that it gets spread on the workplace and also dirt and dust gets adhered to it deteriorating the cleanliness of the workplace further. Therefore, liquid lubricants are not preferred for clean applications. Q6. A steel ball of elastic modulus E1 and Poisson’s ratio ï  ®1 (figure, below) is pressing with load P onto a flat metallic surface of aluminum plate having elastic modulus E2 and Poisson’s ratio ï  ®2 and hardness H. (d) This equation gives a much larger value for the volume of wear than what is experimentally observed or what is observed in real life. The difference is very high and is 4 to 7 order of magnitude higher than that observed in the experiments. This is because not all but only a very small fraction of the asperity contacts result in wear of the material and therefore, in stead of the equality sign in the Archard’s wear equation, there should be a proportionality sign. When this is done a constant is introduced in the equation whose value is determined experimentally. Thus the revised equation

Children if convicted of a capital crime, should be given the death Essay

Children if convicted of a capital crime, should be given the death penalty - Essay Example Historically, only 2 percent of capital punishment was juvenile execution since a large number of capital punishment imposed on children was either reversed or commuted. Often public opinion is considered, but â€Å"it is critical to distinguish between judging what is cruel and unusual punishment and what should become policy for such issues as capital punishment† (Kalbeitzer & Goldstein, 174). This paper focuses on different perspectives regarding this sensitive issue. Unlike many developed countries, United States is still embracing capital punishment for serious offenders. One major objective of juvenile criminal system â€Å"is to hold juvenile offenders accountable for delinquent acts while providing treatment, rehabilitative services, and programs designed to prevent future involvement in law-violating behavior† (Cothern, 1). The juvenile court was established in Chicago in 1889 in order to protect the juvenile offenders from receiving rough treatment in the criminal justice system. The juvenile court accepted that adults and children have different developmental capacities; therefore it advocated rehabilitation as alternative for capital punishment in case of children. However due to the growing number of young people getting involved in criminal activities in the turn of this century, the juvenile justice system has become more prone towards more rigid policies and stricter punishments. It now happens that children below the age of 1 8 who have committed capital crimes are subjected to the ultimate form of punishment like the death penalty or life imprisonment without parole. Supporters of juvenile death penalty see it as a way to deter other young people from committing similar kinds of crimes, and a way to maintain public safety (Cothern, 1-2). As of 2000, more than two-third of all independent states advocate death penalty. In 1999, 30 offenders were executed other than 3,500 others who were on death row. Even

Physics in the Past Essay Example for Free

Physics in the Past Essay One hundred years ago, in a poky apartment in Bern, Switzerland, Albert Einstein, then just a 26-year-old patent office clerk still working part-time towards his PhD, published five ground breaking scientific papers. Each of these papers, written during Einsteins annus mirabilis , has become a classic in the history of science: On a Heuristic Viewpoint Concerning the Production and Transformation of Light , which discusses optical photons and photoelectric effects. Molecular and New Measurement , which deduces the mathematical equation for calculating the speed of the diffusion of molecules. On the Motion of Small Particles Suspended in Stationary Liquids Required by the Molecular-Kinetic Theory of Heat , which provides proof for the existence of atoms. Does the Inertia of a Body Depend upon its Internal Energy, which proposes the idea for two-way transformation between mass and energy according to the special theory of relativity. On the Electrodynamics of Moving Bodies , which proposes a new theory on the relationship between time and space. This paper served as the foundation for the theory of relativity. The contemporary physics revolution, based on the theory of relativity and quantum theory, has led science into a new era. Starting from this, human exploration has extended to the boundless universe, to the distant origin of the cosmos and to the microscopic structure of objects previously unknown to mankind. Contemporary physics revolution has also spurred revolution in life sciences and geosciences in the last years. All these have changed mankinds outlook on matter, time, space, life and the universe. Moreover, this contemporary physics revolution has also given birth to technological physics including nuclear energy, semiconductors, laser, new materials such as with superconductivity, and fostered rapid development of a wide range of new technologies that have changed the methods of our industrial production and our ways of life while bringing the world to the new knowledge economics era. Founders of contemporary physics, Einstein the most outstanding among them, are undoubtedly epoch figures in the history of science and the history of mankind. It is therefore both of significance and importance for us to commemorate them in our reflections on the development of physics in the last one hundred years not just to express our gratitude but to draw inspiration from their achievements and build on their legacy to create a better future for all humankind. 1. The inconsistency between experiments and theories gave birth to new science concepts At the end of the 19 th century, people were still intoxicated with the interpretations given by classical physics. Some even held that there was not much more to do in physics. It was under such a state that the discovery of some physical phenomena revealed the limitations of interpretations given by classical physics. High-temperature measurement technology, called for by the rapid development of the metallurgical industry, led to research in thermal radiation. In the mid 19 th century, Germany emerged as the birthplace for research in this field. Thermal radiation refers to the electromagnetic waves emitted by matter when heated and largely depends on the temperature of the matter itself. Maxwells electromagnetic field theory regards light as an electromagnetic phenomenon. Although this explains the propagation of light, it does not explain the emission and reception of thermal radiation. G. R. Kirchhoff (1824—1887) advanced to use black body as an ideal body for research on thermal radiation (1859). W. Wien (1864-1928) confirmed that it is possible to regard the thermal radiation performance of a pored cavity as a black body (1896). A series of experiments demonstrated that the density of the energy emitted by such black body is related to its temperature and not to its shape or materials. Theoretical explanation of the energy spectrum curve of a black body became an essential issue in research on thermal radiation at the time. Based on the general principle of thermal mechanics and some special assumptions, Wien developed a formula to determine the energy density associated with particular wavelengths for any given temperature of a radiating black body (1896). Max Plank joined research on heat radiation during the same period. To explain the energy distribution curve of the radiated light spectrum of a black body, Plank developed a formula. It was not until 1900 that scientists proved the veracity of the formula through experimentation. Plancks formula requires that the energy emitted or absorbed by black body is the energy quanta that determine its amount. This implies that energy, like a matter, has the properties of particles, i. e. , energy also has separability and discreteness. In 1905, Einstein extended the concept of quanta to the propagation of light and proposed the light quantum theory, successfully using it to explain photoelectric effect. In 1913, the Danish physicist N.  Bohr (1885 – 1962) extended the concept of quanta to atoms, and established a quantum structural model for atoms based on the discreteness hypothesis of the energy state of atoms. Dissatisfied with the lack of self- sufficiency of Bohrs atom theory, the German physicist Werner Karl Heisenberg (1901—1976) developed matrix mechanics in 1925 by starting directly from a priori data on the frequency and intensity of spectrum of visible light. The following year, the Austrian physicist E. Schr? dinger (1892—1961) improved the wave-particle duality matter wave theory of L. V. de Broglie (1892—1994), leading to wave mechanics. Subsequent research proved the mathematical equivalence of both matrix mechanics and wave mechanics. The American physicist R. P. Feynman (1918 – 1988) later developed the third equivalent path integral quantum mechanics. It is until this period of time that quantum theory was established to its robust architecture. The thermal radiation hypothesis became the logical starting point for the birth of quantum theory. The quantum of energy concept was developed in 1900. As a result of its development and extended application, quantum mechanics, which describes the motion of subatomic particles, took form in the 1920s. The combination of quantum mechanics with the special theory of relativity gave birth to quantum field theory, which describes the generation and annihilation of subatomic particles. Development of quantum field theory has experienced three stages: classical quantum field theory (symmetrical), standard quantum field theory (non-symmetrical) and super-symmetrical quantum field theory. It has not only revealed the secrets of the subatomic world invisible to the naked eye, but deepened our understanding of the evolution of the universe and revolutionized the way people perceive the world. Quantum field theory, moreover, has set the stage for a series of key technological breakthroughs. It has been demonstrated from the experimental research on a black body radiation to the advancement of the quantum theory that science is, after all, still a positivistic knowledge system. That is, as long as a theory is not consistent with rigorous experimental results, a scientist has all the reasons to doubt the theory itself no matter how authoritative the theory it may be, no matter how many people have upheld it, and no matter how many years it has been embraced. At the same time, we should understand that the ultimate results of scientific research should give theoretical interpretation of natural phenomena discovered while this requires not only rigorous and scientific attitude and rational challenging spirit, but also profound thinking ability and deliberate analysis ability and theoretical reasoning ability. 2. Key breakthroughs in science hinge upon distillation of scientific research questions The theory of relativity advanced by Albert Einstein (1879 – 1955) is a brand new outlook on space and time. The key scientific question for the theory of relativity lies in simultaneous relativity. The theory of relativity has given justified interpretations about the relationship between time and space, the relationship between space and distribution of matters, and the relationship between matters and energy. In the process, it transformed the knowledge system of classical physics dating back to Sir Isaac Newton(1642-1727). The theory of relativity, together with quantum theory, not only formed the foundation for development of physics in the 20 th century but also raised our understanding of the nature to an entirely new level, thus having a profound effect on the way of thinking and perceptions of the world. The founding of the theory of relativity originated from the crisis of Ether, a hypothesized carrier for electromagnetic waves. The experiment report On the Relative Motion between the Earth and Light Ether published by the American physicist A. A. Michelson (1852—1931), revealed that the theory of relativity, which is universally correct in the reference to Newtonian mechanics, is incorrect in Maxwells electromagnetic field theory. Both the Dutch physicist H. A. Lorentz (1853—1928) and the French physicist J. H. Poincare (1854—1912) attempted to solve this contradiction by maintaining the Ether hypothesis. Lorentz proved that the earth system and Ether follow the same law at the first-order approximation by incorporating â€Å"length contraction† (1892), â€Å"regional time† (1895) and a new conversion relationship (1904) while the relativity principle developed by Poincare and the conversion group (1905) developed by Lorentz emphasized the universal validity of the relativity principle. Although both deviated from the framework of classical physics lay at the doorstep to the theory of relativity,but it was left to Albert Einstein to turn the key and push the door open. Einstein believed that the electromagnetic field had an independent physical existence and held the Ether hypothesis to be superfluous. His most important contribution may reside inside in the fact that he raised the critical scientific problem of â€Å"simultaneous relativity†. In On the Electrodynamics of Moving Bodies (1905), Einstein claimed that two events happening simultaneously in the same location do not depend on the observations of the observers; yet two events happening simultaneously at two different locations do depend on their observations. It would be meaningful only if it is indicated clearly that the events are relative to which observer. We could hardly observe such relativity of simultaneity in our daily lives because this can be discovered only when the speed of an observer is close to the speed of light. Starting from the simultaneity of relativity concept, Einstein deducted the main conclusions for the theory of special relativity through two principles: constancy of the speed of light and relativity. The general theory of relativity (1915) and the unified field theory are further developments of the theory of special relativity. Through his trilogy research on the theory of relativity, Einstein revealed to his physics colleagues his extraordinary creativity in scientific thinking. 3. Scientific imagination requires the support of rigorous experimental evidence In the year following the publication of his general theory, Einstein publishedObservations Made on Cosmology Based on the General Theory of Relativity (1917), which marked the birth of modern cosmology. Although Einsteins cosmological model followed the static Newtonian view on the universe, its field theory lays the groundwork for the existence of dynamic solutions to cosmology. The Dutch astronomer W. de Sitter (1878-1933), the Russian mathematician A. Friedmann(1888-1925) and the Belgian physicist G. Lemaitre(1894—1966) published the expanding universe theory in 1917, 1922 and 1927, respectively. The ‘red shift effect observed by the American astronomer Edwin Hubble (1889-1953) offered strong support for the expanding universe theory. Drawing on the expanding universe theory, the Russian American physicist G. Gamov (1904—1968), formulated the idea of a hot explosion of matter and energy at the time of the origin of the universe by incorporating knowledge in nuclear physics. His student R. A. Alpher(1921-) and others further derived in 1948, that the big bang explosion took place about 15 billion to 20 billion years ago and hypothesized that remains from the big bang explosion may still be circulating in the universe, presenting 5K cosmological background radiation. In 1964, two American radio engineers, A.A. Penzias (1933-) and R. W. Wilson (1936-), discovered evenly distributed isotropic cosmic microwave background radiation while tracing the source of radio noise that was interfering with the development of a communications program involving satellites. This microwave radiation is coincidentally equivalent to 3. 5K blackbody radiation. This discovery is regarded as a confirmation of the cosmic background radiation as a result of the big bang explosion. The latter years witnessed the rise of the big bang theory, which developed as the â€Å"standard model† for cosmology. In the early of 20 th century, Einstein listed the origin of a geomagnetic field as one of the five major challenges in physics. However, not until the 1960s, after the seismic wave method confirmed the layered structure of the earth, did scientists devise the â€Å"self-exciting dynamo† hypothesis, the full scientific endorsement of which awaited evidence from differential core-mantle movement obtained in 1995. Increased knowledge on the inner structure of the solid earth mainly relies on the seismic wave method. The concept of layered structure of the earth has gradually formed through analysis of variation of the seismic wave passing through the inner structure of the earth. The Croatian geophysicist, A. Mohorovi? ie (1857—1936), discovered the interface between the earths crust and mantle (1909); The German-American seismologist, B. Gutenberg (1889—1960), discovered the interface between the earths mantle and the core (1914); and the Dutch seismologist I. Lehmann discovered the interface between the earths liquid outer and solid inner core (1914). The New Zealander physicist K. E. Bullen proposed the layered model of the earth (1940). The differential core-mantle revolving movement, a hypothesis designed to explain the origin of the geomagnetic field, was later used as a mechanism to explain the inversion of the polarity of geomagnetism. However, no direct scientific evidence had been found. Based on their analysis of recorded data for 38 earthquakes, which took place between 1967 to 1995 near the Sandwich Islands close to the South Pole in South America, Dawn (Xiaodong) Song and Paul G.  Richards, Columbia University, in US, measured the speed of seismic wave transmitted from the earths inner core to a seismographic station in Alaska near the North Pole. They found that the time it took seismic wave to travel from the South Pole to the North Pole had been reduced by 0. 3 seconds over the previous years. This confirms that the earths inner core is revolving slightly faster than its crust and the mantle—indeed the earths inner core will turn one extra circle in about 300 to 400 years. Dr.  Su Weijia, another Chinese scholar residing in the US, and Dziewonski, an American seismologist, reached a similar conclusion based on analyses of seismic data from about 2000 seismographic stations around the globe. Based on their computation, the revolving speed of the earths inner core is even faster, 20 – 30 degrees just over the timeframe 1969 to 1973. It can be seen from the propositions and improvement of the theory of relativity by Einstein, the big bang theory and the geomagnetic theory that while it is important to solve problems in development of science, it seems even more important to raise key questions in science. Raising questions is the prelude to scientific research. More importantly, raising key questions reveals the creativity associated with science. Sometimes a key question in science leads to new fields and new research directions. To ask the right questions, one must have a through understanding of existing knowledge, a love for truth that transcends respect for authority, and fine observational skills and creative thinking. At the same time, one must be rational bold and confident.

Comparing the Duke and Angelo in Measure for Measure :: Comparison Compare Contrast Essays

Comparing the Duke and Angelo in Measure for Measure Angelo and the Duke are similar in the following respects: they both initially claim immunity to love and later come to be affected by it; to achieve ends they desire, both manipulate others into situations those others would not willingly choose to be in; both have sought to maintain a particular reputation; they both spend much of the play seeming other than what they appear; both think themselves to be other than what they are in the beginning; and both claim to value a life removed. The Duke says: â€Å"Believe not that the dribbling dart of love / Can pierce a complete bosom† (1.3.2-3). Angelo said, â€Å"Ever till now, / When men were fond, I smiled and wondered how† (2.2.185-186). The Duke asks Isabella to marry him by the end—which isn’t necessarily proof of love, however. The play begins with the Duke manipulating Angelo to â€Å"weed† the vice of the people (3.2.258), and to see â€Å"what our seemers be† (1.3.58). The Duke has reason to believe that Angelo will strictly enforce laws that the Duke had neglected to enforce (1.3.50-53). We have already seen how Angelo manipulates Isabella. The Duke’s manipulation, he believes, will bring order to his people without him personally having to be perceived a tyrant, â€Å"And yet my nature never in the fight / To do it slander† (1.3.42-43). Angelo, too, has taken pride in maintaining a particular reputation. The Duke’s great concern about being slandered suggests he has a less than complete bosom, showing a lack of self-knowledge—another feature shared by Angelo. The Duke manipulates others in part by using a disguise. Angelo, too, comes to use a disguise (2.4.12-15; 2.4.153-156). In addition, the Duke has â€Å"ever loved the life removed† (1.3.8), which sounds similar to Angelo’s reputation for austerity. The differences between the Duke and Angelo are far greater, however, depending on the reading the play is given (All the perspectives I mention below come from Lever’s ‘Introduction’). It is possible to interpret the Duke as being more a stage device than a full-fledged character. His primary role may be to represent the middle way that good rulers should adopt, and to orchestrate the trials and learning experiences that move the other characters from their extreme positions into more moderate ways of being. The Duke does this by implementing the historic ruse of going in disguise among his people to find out how things are really going, and to set them right if need be.

What Is Demarketing

What is de-marketing? De-marketing is a process to make a product less attractive (so that the demand of the product will reduce). The company will take measures to decrease the demand of customers on a product. A good example of de-marketing is cigarettes. Companies put phrases as ‘’smoking kills’’ on the boxes of their cigarettes, to make people aware of the hazards of smoking. They hope this measure will reduce the amount of smokers in the world. This is a great example for de-marketing. I found the following article on the internet: Hungary institutes hamburger-tax. Link of article: http://www. ibtimes. com/hungary-institutes-hamburger-tax-293105) The article is about the fact that Hungary institutes a tax on unhealthy food. They will raise the taxes on food that deems unhealthy, such as hamburgers, energy drinks, salted nuts, crisps and other ‘’junk food’’. I think this is an example of de-marketing, because they try to make unhealthy food less attractive (with raising the taxes on it), in the hope people will buy it less and consume more healthy food. Another example of de-marketing is on the following product: Magnum Ice creams. ’ Een beroemde â€Å"De-marketing† case: Magnum ijsjes! In het eerste jaar dat de magnum ijsjes op de markt kwamen kon men niet of nauwelijks aan de vraag voldoen. Men kon de prijs verhogen, maar men koos voor het minder aantrekkelijk maken van het product. Zo werden de mooi ontworpen verpakking vervangen door gewoon een simpele zilverkleurige folie. Het product zag er gewoon wat minder aantrekkelijk uit. Daarnaast werd er juist een grote marketing campagne gestart om de vraag naar Cornetto's te verhogen.Hiermee zou de vraag naar Magnums ook iets dalen. I will summarize this article: In the first years that Magnum (the ice cream brand) was active, the demand to their product was so high, that the company could not satisfy the demand of their customers. To reduce the demand for Magnum ice creams, they put the ice creams in simple gray wrapping paper to make the packing less attractive. Anothe r measure they took, was to introduce the ‘’Cornetto’’ (another product of the company). This would reduce the demand of magnums slightly.

The Host Chapter 15: Guarded

When I came to, there was no disorientation. I knew exactly where I was, roughly speaking, and I kept my eyes closed and my breathing even. I tried to learn as much as I could about my exact situation without giving away the fact that I was conscious again. I was hungry. My stomach knotted and clenched and made angry noises. I doubted these noises would betray me-I was sure it had gurgled and complained as I slept. My head ached fiercely. It was impossible to know how much of this was from fatigue and how much was from the knocks I'd taken. I was lying on a hard surface. It was rough and†¦ pocked. It was not flat, but oddly curved, as though I was lying in a shallow bowl. It was not comfortable. My back and hips throbbed from being curled into this position. That pain was probably what had woken me; I felt far from rested. It was dark-I could tell that without opening my eyes. Not pitch-black, but very dark. The air was even mustier than before-humid and corroded, with a peculiar acrid bite that seemed to cling to the back of my throat. The temperature was cooler than it had been in the desert, but the incongruous moisture made it almost as uncomfortable. I was sweating again, the water Jeb had given me finding its way out through my pores. I could hear my breathing echo back to me from a few feet away. It could be that I was only close to one wall, but I guessed that I was in a very small space. I listened as hard as I could, and it sounded like my breathing echoed back from the other side as well. Knowing that I was probably still somewhere in the cavern system Jeb had brought me to, I was fairly sure what I would see when I opened my eyes. I must be in some small hole in the rock, dark purple brown and riddled with holes like cheese. It was silent except for the sounds my body made. Afraid to open my eyes, I relied on my ears, straining harder and harder against the silence. I couldn't hear anyone else, and this made no sense. They wouldn't have left me without a warden, would they? Uncle Jeb and his omnipresent rifle, or someone less sympathetic. To leave me alone†¦ that wouldn't be in character with their brutality, their natural fear and hatred of what I was. Unless†¦ I tried to swallow, but terror closed my throat. They wouldn't leave me alone. Not unless they thought I was dead, or had made sure that I would be. Not unless there were places in these caves that no one came back from. The picture I'd been forming of my surroundings shifted dizzyingly in my head. I saw myself now at the bottom of a deep shaft or walled into a cramped tomb. My breathing sped up, tasting the air for staleness, for some sign that my oxygen was running low. The muscles around my lungs pulled outward, filling with air for the scream that was on the way. I clenched my teeth to keep it from escaping. Sharp and close, something grated across the ground beside my head. I shrieked, and the sound of it was piercing in the small space. My eyes flew open. I jerked away from the sinister noise, throwing myself against a jagged rock wall. My hands swung up to protect my face as my head thunked painfully against the low ceiling. A dim light illuminated the perfectly round exit to the tiny bubble of a cave I was curled in. Jared's face was half lit as he leaned into the opening, one arm reaching toward me. His lips were tight with anger. A vein in his forehead pulsed as he watched my panicked reaction. He didn't move; he just stared furiously while my heart restarted and my breathing evened out. I met his glare, remembering how quiet he had always been-like a wraith when he wanted. No wonder I hadn't heard him sitting guard outside my cell. But I had heard something. As I remembered that, Jared shoved his extended arm closer, and the grating noise repeated. I looked down. At my feet was a broken sheet of plastic serving as a tray. And on it†¦ I lunged for the open bottle of water. I was barely aware that Jared's mouth twisted with disgust as I jerked the bottle to my lips. I was sure that would bother me later, but all I cared about now was the water. I wondered if ever in my life I would take the liquid for granted again. Given that my life was not likely to be prolonged here, the answer was probably no. Jared had disappeared, back through the circular entry. I could see a piece of his sleeve and nothing more. The dull light came from somewhere beside him. It was an artificial bluish color. I'd gulped half the water down when a new scent caught my attention, informing me that water was not the only gift. I looked down at the tray again. Food. They were feeding me? It was the bread-a dark, unevenly shaped roll-that I smelled first, but there was also a bowl of some clear liquid with the tang of onions. As I leaned closer, I could see darker chunks on the bottom. Beside this were three stubby white tubes. I guessed they were vegetables, but I didn't recognize the variety. It took only seconds for me to make these discoveries, but even in that short time, my stomach nearly jumped through my mouth trying to reach the food. I ripped into the bread. It was very dense, studded with whole-grain kernels that caught in my teeth. The texture was gritty, but the flavor was wonderfully rich. I couldn't remember anything tasting more delicious to me, not even my mushed-up Twinkies. My jaw worked as fast as it could, but I swallowed most of the mouthfuls of tough bread half-chewed. I could hear each mouthful hit my stomach with a gurgle. It didn't feel as good as I thought it would. Too long empty, my stomach reacted to the food with discomfort. I ignored that and moved on to the liquid-it was soup. This went down easier. Aside from the onions I'd smelled, the taste was mild. The green chunks were soft and spongy. I drank it straight from the bowl and wished the bowl were deeper. I tipped it back to make sure I'd gotten every drop. The white vegetables were crunchy in texture, woody in taste. Some kind of root. They weren't as satisfying as the soup or as tasty as the bread, but I was grateful for their bulk. I wasn't full-not close-and I probably would have started on the tray next if I thought I'd be able to chew through it. It didn't occur to me until I was finished that they shouldn't be feeding me. Not unless Jared had lost the confrontation with the doctor. Though why would Jared be my guard if that were the case? I slid the tray away when it was empty, cringing at the noise it made. I stayed pressed against the back wall of my bubble as Jared reached in to retrieve it. This time he didn't look at me. â€Å"Thank you,† I whispered as he disappeared again. He said nothing; there was no change in his face. Even the bit of his sleeve did not show this time, but I was sure he was there. I can't believe he hit me, Melanie mused, her thought incredulous rather than resentful. She was not over the surprise of it yet. I hadn't been surprised in the first place. Of course he had hit me. I wondered where you were, I answered. It would be poor manners to get me into this mess and then abandon me. She ignored my sour tone. I wouldn't have thought he'd be able to do it, no matter what. I don't think I could hit him. Sure you could. If he'd come at you with reflective eyes, you'd have done the same. You're naturally violent. I remembered her daydreams of strangling the Seeker. That seemed like months ago, though I knew it was only days. It would make sense if it had been longer. It ought to take time to get oneself stuck in such a disastrous mire as the one I was in now. Melanie tried to consider it impartially. I don't think so. Not Jared†¦ and Jamie, there's no way I could hurt Jamie, even if he was†¦ She trailed off, hating that line of thought. I considered this and found it true. Even if the child had become something or someone else, neither she nor I could ever raise a hand to him. That's different. You're like†¦ a mother. Mothers are irrational here. Too many emotions involved. Motherhood is always emotional-even for you souls. I didn't answer that. What do you think is going to happen now? You're the expert on humans, I reminded her. It's probably not a good thing that they're giving me food. I can think of only one reason they'd want me strong. The few specifics I remembered of historical human brutalities tangled in my head with the stories in the old newspaper we'd read the other day. Fire-that was a bad one. Melanie had burned all the fingerprints off her right hand once in a stupid accident, grabbing a pan she hadn't realized was hot. I remembered how the pain had shocked her-it was so unexpectedly sharp and demanding. It was just an accident, though. Quickly treated with ice, salves, medicine. No one had done it on purpose, continued on from the first sickening pain, drawing it out longer and longer†¦ I'd never lived on a planet where such atrocities could happen, even before the souls came. This place was truly the highest and the lowest of all worlds-the most beautiful senses, the most exquisite emotions†¦ the most malevolent desires, the darkest deeds. Perhaps it was meant to be so. Perhaps without the lows, the highs could not be reached. Were the souls the exception to that rule? Could they have the light without the darkness of this world? I†¦ felt something when he hit you, Melanie interrupted. The words came slowly, one by one, as if she didn't want to think them. I felt something, too. It was amazing how natural it was to use sarcasm now, after spending so much time with Melanie. He's got quite a backhand, doesn't he? That's not what I meant. I mean†¦ She hesitated for a long moment, and then the rest of the words came in a rush. I thought it was all me-the way we feel about him. I thought I was†¦ in control of that. The thoughts behind her words were clearer than the words themselves. You thought you were able to bring me here because you wanted it so much. That you were controlling me instead of the other way around. I tried not to be annoyed. You thought you were manipulating me. Yes. The chagrin in her tone was not because I was upset, but because she did not like being wrong. But†¦ I waited. It came in a rush once more. You're in love with him, too, separately from me. It feels different from the way I feel. Other. I didn't see that until he was there with us, until you saw him for the first time. How did that happen? How does a three-inch-long worm fall in love with a human being? Worm? Sorry. I guess you sort of have†¦ limbs. Not really. They're more like antennae. And I'm quite a bit longer than three inches when they're extended. My point is, he's not your species. My body is human, I told her. While I'm attached to it, I'm human, too. And the way you see Jared in your memories†¦ Well, it's all your fault. She considered that for a moment. She didn't like it much. So if you had gone to Tucson and gotten a new body, you wouldn't love him anymore now? I really, really hope that's true. Neither of us was happy with my answer. I leaned my head against the top of my knees. Melanie changed the subject. At least Jamie is safe. I knew Jared would take care of him. If I had to leave him, I couldn't have left him in better hands†¦ I wish I could see him. I'm not asking that! I cringed at the thought of the response that request would receive. At the same time, I yearned to see the boy's face for myself. I wanted to be sure that he was really here, really safe-that they were feeding him and caring for him the way Melanie never could again. The way I, mother to no one, wanted to care for him. Did he have someone to sing to him at night? To tell him stories? Would this new, angry Jared think of little things like that? Did he have someone to curl up against when he was frightened? Do you think they will tell him that I'm here? Melanie asked. Would that help or hurt him? I asked back. Her thought was a whisper. I don't know†¦ I wish I could tell him that I kept my promise. You certainly did. I shook my head, amazed. No one can say that you didn't come back, just like always. Thanks for that. Her voice was faint. I couldn't tell if she meant for my words now, or if she meant the bigger picture, bringing her here. I was suddenly exhausted, and I could feel that she was, too. Now that my stomach had settled a bit and felt almost halfway full, the rest of my pains were not sharp enough to keep me awake. I hesitated before moving, afraid to make any noise, but my body wanted to uncurl and stretch out. I did so as silently as I could, trying to find a piece of the bubble long enough for me. Finally, I had to stick my feet almost out the round opening. I didn't like doing it, worried that Jared would hear the movement close to him and think I was trying to escape, but he didn't react in any way. I pillowed the good side of my face against my arm, tried to ignore the way the curve of the floor cramped my spine, and closed my eyes. I think I slept, but if I did, it wasn't deeply. The sound of footsteps was still very far away when I came fully awake. This time I opened my eyes at once. Nothing had changed-I still could see the dull blue light through the round hole; I still could not see if Jared was outside it. Someone was coming this way-it was easy to hear that the footsteps were coming closer. I pulled my legs away from the opening, moving as quietly as I could, and curled up against the back wall again. I would have liked to be able to stand; it would have made me feel less vulnerable, more prepared to face whatever was coming. The low ceiling of the cave bubble would barely have allowed me to kneel. There was a flash of movement outside my prison. I saw part of Jared's foot as he rose silently to his feet. â€Å"Ah. Here you are,† a man said. The words were so loud after all the empty silence that I jumped. I recognized the voice. One of the brothers I'd seen in the desert-the one with the machete, Kyle. Jared didn't speak. â€Å"We're not going to allow this, Jared.† It was a different speaker, a more reasonable voice. Probably the younger brother, Ian. The brothers' voices were very similar-or they would have been, if Kyle weren't always half shouting, his tone always twisted with anger. â€Å"We've all lost somebody-hell, we've all lost everybody. But this is ridiculous.† â€Å"If you won't let Doc have it, then it's got to die,† Kyle added, his voice a growl. â€Å"You can't keep it prisoner here,† Ian continued. â€Å"Eventually, it will escape and we'll all be exposed.† Jared didn't speak, but he took one side step that put him directly in front of the opening to my cell. My heart pumped hard and fast as I understood what the brothers were saying. Jared had won. I was not to be tortured. I was not to be killed-not immediately, anyway. Jared was keeping me prisoner. It seemed a beautiful word under the circumstances. I told you he would protect us. â€Å"Don't make this difficult, Jared,† said a new male voice I didn't recognize. â€Å"It has to be done.† Jared said nothing. â€Å"We don't want to hurt you, Jared. We're all brothers here. But we will if you make us.† There was no bluff in Kyle's tone. â€Å"Move aside.† Jared stood rock still. My heart started thumping faster than before, jerking against my ribs so hard that the hammering disrupted the rhythm of my lungs, made it difficult to breathe. Melanie was incapacitated with fear, unable to think in coherent words. They were going to hurt him. Those lunatic humans were going to attack one of their own. â€Å"Jared†¦ please,† Ian said. Jared didn't answer. A heavy footfall-a lunge-and the sound of something heavy hitting something solid. A gasp, a choking gurgle – â€Å"No!† I cried, and launched myself through the round hole.

Hamlet Thesis

Hamlet Thesis Hamlet Thesis Hamlet ThesisHamlet is one of the most well-know tragedies written by Shakespeare. Even if you have never this play, you are undoubtedly aware of the key characters, the plot, as well as the theme. This article is written with the hope to assist you in the process of Hamlet thesis writing from scratch. Hamlet Thesis Writing While writing a hamlet thesis, you should decide on the specific elements you want to cover. For example, you may write a Hamlet thesis about symbols, try to understand the actions and words of the main characters, to explore the relationships between the main characters, to trace the complexity of images, dissect conversations among the characters, to analyze the themes, the plot, or literary devices.As you can see, the choice of the Hamlet thesis writing direction is rather wide and you can definitely decide on the specific issue. If you need professional advice on Hamlet thesis writing, if you are looking for expert assistance with Hamlet thesis, do not hesitat e to order professional Hamlet thesis writing service at our site. We are ready to help you 24/7 and you will be pleasantly surprised with our custom thesis prices!Hamlet Thesis Topic IdeasInward and onward conflict in drama. Which type of conflict is more apparent?Character of Hamlet. Is he insane or pretend to be the one in order to carry out his plan?Is revenge the main topic in drama? What are the additional themes in the play?What is not normal in the relationship between Hamlet and Gertrude? Is the setting of the play important for the topic development? How?Is Hamlet in love with Ophelia? Is she in love with Hamlet? Is love a topic in Hamlet? Compare the characters of Claudius and Macbeth. Are they similar or different?What is the role of the ghost in the play? Was it the first sign of Hamlets insanity?Hamlet Thesis Writing HelpIf you have no time to devote to Hamlet thesis writing, you may rely on our professional writing services and get your Hamlet thesis written from scratch by professional thesis writers. We can impress you with the quality of our professional thesis writing service!

6 Steps to Finding a Second Job

6 Steps to Finding a Second Job Need a second job? The first thing you’ll need to do is figure out what kind of second job most suits you- do you want to work for someone else, or are you better off working towards starting a small business or trying self-employment? Then, think about your schedule. Most second jobs will choose you depending on the flexibility (or inflexibility) of the hours you have available. Do you need benefits? Is this a temporary solution? Or do you want a long-term gig? Figure out what sort of thing you’re looking for, then follow these easy tips towards finding yourself that extra paycheck. 1. Narrow your searches.Search parameters can be incredibly helpful when looking  for second jobs in particular, as you can select keywords that are deal-breakers for you, like â€Å"weekend† â€Å"evening† â€Å"freelance† â€Å"telecommute† â€Å"part-time† etc. and really narrow the field.2. Look for online gigs.Try looking for online jobs where you c an work from home- often in your pajamas- and still, supplement your income. Be careful to find the legitimate opportunities out there among the scams. Try online tutoring, or freelance writing, or even start an Etsy shop to sell your crafts.3. Go in person.If you’re looking for a second job in a restaurant or store or hotel, then going in person with a resume and a professional demeanor might just get you through the door. Make sure not to show up at the busiest times of day so you can actually get yourself noticed.4. Use your contacts.You’ve built a network for a reason. Use it. Put out feelers telling your contacts you’re looking to pick up a little extra work. You never know what you might turn up. Besides, they might come up with more unique opportunities than you could dredge up yourself. Try for something exciting or challenging or different to shake things up!5. Be upfront.Make it clear to your potential new employer that this would be your second job. T his is the best policy honesty-wise, but also will ensure that they are more understanding about your scheduling needs.6. Consider caregiving.Caregiver jobs are at an all-time high as far as demand is concerned. Whether you’re caring for pets or children or the elderly and infirm, there’s probably a gig out there that would work for you- and really help a family out when they most need it.

Differentiate among the three fungal phyla Assignment

Differentiate among the three fungal phyla - Assignment Example This organism is commonly referred to as the bread mold (Tortora, Funke & Case, 2012). Organisms in this phylum obtain their nutrients through absorptions. They usually secrete hydrolytic enzymes that can break large molecules into simpler substances in a process of decomposition. They then absorb the simpler substances as their nutrients. Organisms in this phylum are important to humans because they are used in producing coloring agents and anesthetics. They are also important in agriculture because they help in decomposition that returns nutrients to the soil. They also increase the absorption of water and minerals from the soil by agricultural crops. Organisms in this phylum reproduce both sexually and asexually. The asexual reproduction process of ascomycetes involves conidia formation. The sexual reproduction these organisms differs from those of Zygomycotes. For example, unlike the zygomycota, the haploid stage of reproduction of the ascomycetes involves joining of male and female gamete producing cells. The sexual reproduction of these organisms leads to the formation of Ascospores. An example of organism in this phylum includes the baker’s yeast The ascomycetes obtain their nutrients the same ways as zygomycetes. For example, they decompose the surfaces of their surrounding using their strong digestive enzymes. The decomposed substances are them absorbed into their cells in form of molecules. They obtain their nutrients from dead matter or through a symbiotic relationship with some living organisms. Ascomycetes are also used in food production. For example, the baker’s yeast is used in making many products such as bread and wine. In addition, their ability to decompose substances makes them important in agriculture just like the zygomyotes. In addition, they provide nitrogen to some plants during symbiosis. Unlike the other phyla, organisms in this phylum only reproduce sexually. They

Family systems therapy Essay Example | Topics and Well Written Essays - 2500 words

Family systems therapy - Essay Example A mental health crisis, mental disorders, relationship problems, or parent-child relationship problems all bring the family into the involvement with the individuals treatment. The family may be counseled on how best to cope with a family member in crisis, or they may be a part of the treatment. No matter what the emotional disturbance is, the family is an integral part of the interaction and must be a part of the therapy. Systemic family therapies have been developed to treat the family as a cohesive unit. Behaviors and relationships are all interdependent within a family and as such need treated within the family environment. It will do no good to treat a single family member for substance abuse if the source of the users anxiety is the family relationship. Likewise, family members need to be aware of the impact that each relationship has on all the other family members. To study and manage the impact that the family has on mental illness, Alfred Adler pioneered the Adlerian technique of family therapy. More recent models such as brief therapy, and cognitive behavior techniques have all drawn from the research and writings of Adler. Because Adlers methods are at the roots of many other therapies, it is important to understand the Adlerian Family Therapy. It shapes and defines the family, its relationships, the influence of the individual members, and the actions necessary to correct family problems. Alfred Adler was born in Vienna in 1870 and after receiving a medical degree turned to psychiatry in the early 1900s. He was an associate of Freud and worked with him on several projects and occasions. During this period, he developed theories which would later evolve into the more recent ideas on self-actualization (Boeree, 2006). Followers of Adler include Rogers, Horney, Fromm, and Sullivan (Boeree, 2006). Adler stressed the importance of the individual within the family and postulated several theories on why family members

Writing Assignment 2 Essay Example | Topics and Well Written Essays - 250 words

Writing Assignment 2 - Essay Example The airline industry, post-deregulation in the late 70s, is free to set prices, which are now determined by the market forces. Airline tickets have never been cheaper, thanks to increased price transparency through the internet. Air travel is easily available to the general public as its demand for affordable prices has been met by carriers, who have unique cost structures in place for scale economies. For price setting, airlines are able to predict (through trend analysis) which time of year most people would prefer to fly. With demand high, the price is also set high. When a particular airline observes that ticket sales are slower, it will cut down on the ticket price. These changing prices obviously frustrate consumers and have prompted the government to establish some sort of consumer protection. According to the author, the government is requiring airlines to include all ‘potential’ fees, along with the actual ticket price, on every advert. The customer has to be ap prised accurately of the baggage fees. Air carriers must now also include all government taxes in the advertised price. The government has also imposed huge penalties on carriers for extended tarmac delays.

What Is Benetton Shock Advertising?

What Is Benetton Shock Advertising? Advertising is a means to communicate a product, service, or idea to a target audience. Companies use a variety of advertising forms: television, radio, newspapers, magazines, internet webpages, and word of mouth to send their message to the consumer. Companies use advertising to try to convince the target audience their product is what the consumer needs or is better than what is currently in use or is invaluable for everyday life. The focal point of most advertisements is the product that the company is trying to sell to the consumer. Advertising in the case of the Benetton Group change the way the world viewed advertising. The Benetton Group used shock advertising to promote their products. Benetton did not use their products in the advertisement, instead; they used graphic photos to grab the audiences attention. The company place their slogan and firm name United Colors of Benetton on the advertisements. The concept that Benetton was going for was to shock the audience with vivid photos that would capture the attention, good or bad. However, the company used this technique to insure that the audience remembers their name. This advertising worked. Benettons most known advertisement campaigns were: a dying AIDS patient, priest kissing nun T-shirt, a Bosnian soldier, enemies, military cemetery with Star of David, ship with refugees, HIV positive patient, gunman with bone, oil-polluted duck, and child labor. Benetton claim the campaigns derived from well-known causes that are of political or social in nature. The campaigns sparked a worldwide debate. Should a clothing manufacturer use such graphic advertising campaigns? Would there be legal ramifications? Would a profit result? The first company to employ shock advertising, The Benetton group truly shock the world with the intent to increase name recognition. The companys risk was astronomical. Would consumers, either disgusted or enthused, venture to see what Benetton was or just dismiss the advertising play? The Benetton group was counting on the shock advertising to boost their name recognition with consumers. The shock campaigns indeed created controversy throughout the world. The controversy was so great as evidenced in news articles, news television and on the internet. The Benetton group received free publicity, sparked by the debates on whether the company had the right legally or morally to use such graphic images and not the traditional advertising promoting the product that they sold. Lawsuits were filed clamming Benetton violated laws in Germany section one of the Law Against Unfair competition (Brandstaetter, ND, ¶28) along with violating human dignity. The German judge ruled that legally the advertising did not violate the law because competition can be classified by product or brand name. The German courts ruled that Benetton did not violate human dignity because photographs and pictures are one form of the expression of ones opinion (Brandstaetter,ND, ¶36). The Benetton group gained worldwide name recognition. The internet is key to many worldwide hatters of Benetton. One such blogger entitled their page Benetton A DISGRACE TO US ALL (Grimsbygal, 2001,). The blogger felt the need to voice disapproval and encourage boycotting Benettons products when shopping. Grimsbygal (the blogger) expresses that Benetton is insulting people and causing widespread offence with their shock campaign. Benetton brought wide controversy with repeating the shock campaign repeatedly. David Croth, a Brand Manager for a competing clothing brand, wanted to know what dose shock advertising has to do with clothing. Clothing products are the tamest product on the face of the planet. Do activists wear cute little tennis sets? (Brandchannel, 2003,  ¶2) Davide Giliati a graphic design student said, A company can only do so much shocking in a period of time, without boring the audience. (Brandchannel, 2003,  ¶5) Shock can bring attention to a company. However, over time the brand looks hollow if the product lacks edge, and shock is then seen as marketing puff without substance. (Brandchannel, 2003, ¶6) The Benetton Group claimed they were using social activism to base the shock campaigns. However, the risk of Benetton using activism in their campaign was alienating a large group of their target audience. Sears, Roebuck Co. stopped selling Benetton products in February 2000 because of threats of boycotts by victims rights groups. (Marketing New, 2000) Shock campaigns can bring huge public debate and brand recognition. Benetton became advertising pioneers because their social concerns were sincere and true to their core values. The question remained if such advertising could bring repeat customers. Unfortunately Benetton did not seem to take the opportunity its reputation brought to match cutting edge campaigns with cutting edge designs and so inevitably sales dropped. (Brandchannel, 2003,  ¶12) The bottom line for Benetton was that because of the controversial campaigns, their company joined the top five recognized trademarks of the world. (Brandstaetter, 1997, ¶41) Dale Lee, President of Smack Inc has stated that Benetton wasnt about cause marketing; it was about passion. Of course, you want to buy from a company with passion. That is what Toscani brought Benetton, and thats whats missing without him. (Brandchannel, 2003 ¶26) The Benetton group, in the sixties, developed a unique way to manipulate how they dye their sweaters giving them a competitive advantage. Benetton could dye their finished products to meet the changing fashion trends. Prior to this period of time, the company had to dye the unwoven fibers, taking longer to keep up with the ever changing fashion trends. The united colors concept spread from encompassing the different races to the ideas of tolerance, peace and respect for diversity. (UCB advertising presentation, nd,  ¶5) Olivero Toscani the creative mind behind Benettons shock campaigns brought to light that behind every great idea was a controversy and the world is better off because of this awareness. Art represents the edge and of course the edge cab makes people feel uncomfortable. But its also a matter of the person you are talking to: personally, I think the rain is uncomfortable. But try making that argument to a fish. Toscani (AdAge Global, 2001,  ¶12) Toscani states that sometimes advertising is art, but art is always advertising. (AdAge Global, 2001,  ¶16) Toscani comments that agencies get huge budges, but the money is wasted because the strategies are decided upon by managers, economists, accountants, and focus groups not the artists. In the past, patrons had the sense to tell Michelangelo what they wanted and they left it to him to decide how to do it. But it doesnt work that way anymore. Everyone thinks he can be an artist or at least tell the artist what he should do. (AdAge Global, 2001,  ¶21) I could agree and disagree with the way Benetton chose to advertise, however, my opinion is irrelevant because there will always be someone who will chose the opposite. Art, journalism, and advertising can in one form or another cross each others realm and should not make any one right or wrong. Art, journalism, and advertising are all born from a creative notion and expressed differently to meet the individual need. If an artist sees two women, kissing the artist might be inspired to paint a picture of the romantic act. If a journalist had seen the two same women kissing, would they be inspired to write about the women, maybe in the sixties when two women kissing had been taboo. Lastly, if an advertiser had seen the same two women kissing could the images inspire an advertising rationale of sex sells. Toscani makes two powerful points about logos the Renaissance was just advertising for the Vatican, and the cross is the most effective logo of its time and even the swastika was a logo, a powerful logo. (AdAge Global, 2001,  ¶17) Who has the right to chose what is right or wrong with Benettons advertising choices? No one, everyone has the right to agree or disagree with campaign tactics. The one thing nobody can deny is that the ads worked. When Toscani left Benetton, annual sales were more than twenty times greater than when they were when he arrived. (AdAge Global, 2001,  ¶14) The success of shock advertising for the Benetton group opened the doorway for other companies to use similar types of advertising campaigns. Nonprofit organizations have adopted versions of shock advertising, because nonprofit organizations have to compete with corporations that typically have larger advertising budgets to work with. Nonprofit organizations stand to benefit more from the viral effect these ads create. (Shock Advertising, 2009,  ¶1) The anti-smoking campaigns use strong but to the point methods like a photo on the back of a bus with a persons face with the mouth over the exhaust pipe representing exhaling a cigarette with the simple phrase that says Ready to quit? (Shock Advertising, 2009,  ¶2) Anti-smoking advertisements do not stop there they also have two different commercial, one where they are cutting a brain open to show an aneurism and the second where they have an artery and someone is squeezing buildup out of it. These advertisements may be considered gr oss but the ads communicate their point that smoking has many health risks. The campaign to stop drinking and driving uses shock advertising, they show a picture of a mangled car with a tarp covering a body beside the mangled car on a blood stained road, to point out the fact that drinking and driving can kill. During prom season many chapters of the stop DWI chapter will employee the assistance of high schools to allow them to put a mangled car in front of the school with a sign that says drink plus driving equals, implying the mangled car. Shock advertising pushes ethical and societal boundaries by publicizing images and ideas that are often culturally taboo or inappropriate. (Shock Advertising, 2009,  ¶5) In the case of two similar advertisements the first is a man and women in bed about to have unprotected sex, one asks the other how many partner have you had. The reply is only a couple and you only a couple. The bedroom then fills up with men and women with the caption unprotected sex means you are sleeping with everyone your partner has. Such nonprofit advertisement helps stop the spread of aids and other sexually transmitted diseases that requires the use of protection. The second was similar but contained two men with a similar outcome with the caption without a condom, this, along with AIDS, is who you make love with. Protect yourself. (Shock Advertising, 2009,  ¶8) Major corporations use Shock advertising in their training videos. Mc Donalds in the late eighties showed a training video of a young person losing a ring in to the deep fryer and reaching in to the fryer to retrieve the jewelry. Mead Westvaco has used videos with real people, one person reached in to a running machine and loosing fingers, another was changing a battery on a reach truck without safety equipment and having a battery explode covering the person in acid. Automobile manufacturers have used forms of shock advertising, taking an automobile and simulating a crash with crash test dummies crashing through the windshield, stating do not be a dummy buckle up, seatbelts save lives. Victoria Secrete had controversy with their television advertisements. Most women found that in a womens magazine the advertisements were fine. However, when the first Victoria Secrete advertisement aired on the television many married women were appalled that their husbands could see sexy models in slinky lingerie creating controversy. However, like with all shock advertisements the shock fades and the controversy either becomes part of everyday normality or goes away. Greenpeace has used a fun form of shock advertising in their stores. With every purchase made the customer receives a bag with an endangered animal on it with a hand reaching up to the handle holes so when the bag is carried the appearance is that the endangered animal is holding their hand. The caption on the bag says, Give me your hand, Greenpeace. (Shock Advertising, 2009) Advertisers strive to meet the demand of their customers with shock advertising like the anti-smoking advertisements and Greenpeace, and traditional advertising. However, advertisers will never meet the demand of every demographic, the best they can do is hope they send the message through to a specific target audience. The creation of shock advertising by the Benetton group created by Olivero Toscani lasted eightteen years when Benetton and Toscani parted ways. The reason for the separation is not clear, because neither Benetton nor would Toscani comment. The speculation was because of the controversy surrounding Toscanis Death Row campaign. The state of Missouri sued Toscani and Benetton for misrepresenting themselves while interviewing four death row inmates in that state. (AdAge Global, 2001,  ¶4) Toscani wife commented after so many years, the decision was mutual she also said it had nothing to do with the death penalty campaign. (Marketing New, 2000,  ¶2) Benettons choice to drop shock advertising has caused a decline in sales. However, there really is no way to tell if the decrease in sales is because of the change in choice of advertising. Benetton could never replace Toscani and if they had continued the shock campaigns, the company still would not be the same. Benettons choice might be beneficial for them in the long- run as long as they invest in their products.