Thursday, October 31, 2019

Family systems therapy Essay Example | Topics and Well Written Essays - 2500 words

Family systems therapy - Essay Example A mental health crisis, mental disorders, relationship problems, or parent-child relationship problems all bring the family into the involvement with the individuals treatment. The family may be counseled on how best to cope with a family member in crisis, or they may be a part of the treatment. No matter what the emotional disturbance is, the family is an integral part of the interaction and must be a part of the therapy. Systemic family therapies have been developed to treat the family as a cohesive unit. Behaviors and relationships are all interdependent within a family and as such need treated within the family environment. It will do no good to treat a single family member for substance abuse if the source of the users anxiety is the family relationship. Likewise, family members need to be aware of the impact that each relationship has on all the other family members. To study and manage the impact that the family has on mental illness, Alfred Adler pioneered the Adlerian technique of family therapy. More recent models such as brief therapy, and cognitive behavior techniques have all drawn from the research and writings of Adler. Because Adlers methods are at the roots of many other therapies, it is important to understand the Adlerian Family Therapy. It shapes and defines the family, its relationships, the influence of the individual members, and the actions necessary to correct family problems. Alfred Adler was born in Vienna in 1870 and after receiving a medical degree turned to psychiatry in the early 1900s. He was an associate of Freud and worked with him on several projects and occasions. During this period, he developed theories which would later evolve into the more recent ideas on self-actualization (Boeree, 2006). Followers of Adler include Rogers, Horney, Fromm, and Sullivan (Boeree, 2006). Adler stressed the importance of the individual within the family and postulated several theories on why family members

Tuesday, October 29, 2019

Writing Assignment 2 Essay Example | Topics and Well Written Essays - 250 words

Writing Assignment 2 - Essay Example The airline industry, post-deregulation in the late 70s, is free to set prices, which are now determined by the market forces. Airline tickets have never been cheaper, thanks to increased price transparency through the internet. Air travel is easily available to the general public as its demand for affordable prices has been met by carriers, who have unique cost structures in place for scale economies. For price setting, airlines are able to predict (through trend analysis) which time of year most people would prefer to fly. With demand high, the price is also set high. When a particular airline observes that ticket sales are slower, it will cut down on the ticket price. These changing prices obviously frustrate consumers and have prompted the government to establish some sort of consumer protection. According to the author, the government is requiring airlines to include all ‘potential’ fees, along with the actual ticket price, on every advert. The customer has to be ap prised accurately of the baggage fees. Air carriers must now also include all government taxes in the advertised price. The government has also imposed huge penalties on carriers for extended tarmac delays.

Sunday, October 27, 2019

What Is Benetton Shock Advertising?

What Is Benetton Shock Advertising? Advertising is a means to communicate a product, service, or idea to a target audience. Companies use a variety of advertising forms: television, radio, newspapers, magazines, internet webpages, and word of mouth to send their message to the consumer. Companies use advertising to try to convince the target audience their product is what the consumer needs or is better than what is currently in use or is invaluable for everyday life. The focal point of most advertisements is the product that the company is trying to sell to the consumer. Advertising in the case of the Benetton Group change the way the world viewed advertising. The Benetton Group used shock advertising to promote their products. Benetton did not use their products in the advertisement, instead; they used graphic photos to grab the audiences attention. The company place their slogan and firm name United Colors of Benetton on the advertisements. The concept that Benetton was going for was to shock the audience with vivid photos that would capture the attention, good or bad. However, the company used this technique to insure that the audience remembers their name. This advertising worked. Benettons most known advertisement campaigns were: a dying AIDS patient, priest kissing nun T-shirt, a Bosnian soldier, enemies, military cemetery with Star of David, ship with refugees, HIV positive patient, gunman with bone, oil-polluted duck, and child labor. Benetton claim the campaigns derived from well-known causes that are of political or social in nature. The campaigns sparked a worldwide debate. Should a clothing manufacturer use such graphic advertising campaigns? Would there be legal ramifications? Would a profit result? The first company to employ shock advertising, The Benetton group truly shock the world with the intent to increase name recognition. The companys risk was astronomical. Would consumers, either disgusted or enthused, venture to see what Benetton was or just dismiss the advertising play? The Benetton group was counting on the shock advertising to boost their name recognition with consumers. The shock campaigns indeed created controversy throughout the world. The controversy was so great as evidenced in news articles, news television and on the internet. The Benetton group received free publicity, sparked by the debates on whether the company had the right legally or morally to use such graphic images and not the traditional advertising promoting the product that they sold. Lawsuits were filed clamming Benetton violated laws in Germany section one of the Law Against Unfair competition (Brandstaetter, ND, ¶28) along with violating human dignity. The German judge ruled that legally the advertising did not violate the law because competition can be classified by product or brand name. The German courts ruled that Benetton did not violate human dignity because photographs and pictures are one form of the expression of ones opinion (Brandstaetter,ND, ¶36). The Benetton group gained worldwide name recognition. The internet is key to many worldwide hatters of Benetton. One such blogger entitled their page Benetton A DISGRACE TO US ALL (Grimsbygal, 2001,). The blogger felt the need to voice disapproval and encourage boycotting Benettons products when shopping. Grimsbygal (the blogger) expresses that Benetton is insulting people and causing widespread offence with their shock campaign. Benetton brought wide controversy with repeating the shock campaign repeatedly. David Croth, a Brand Manager for a competing clothing brand, wanted to know what dose shock advertising has to do with clothing. Clothing products are the tamest product on the face of the planet. Do activists wear cute little tennis sets? (Brandchannel, 2003,  ¶2) Davide Giliati a graphic design student said, A company can only do so much shocking in a period of time, without boring the audience. (Brandchannel, 2003,  ¶5) Shock can bring attention to a company. However, over time the brand looks hollow if the product lacks edge, and shock is then seen as marketing puff without substance. (Brandchannel, 2003, ¶6) The Benetton Group claimed they were using social activism to base the shock campaigns. However, the risk of Benetton using activism in their campaign was alienating a large group of their target audience. Sears, Roebuck Co. stopped selling Benetton products in February 2000 because of threats of boycotts by victims rights groups. (Marketing New, 2000) Shock campaigns can bring huge public debate and brand recognition. Benetton became advertising pioneers because their social concerns were sincere and true to their core values. The question remained if such advertising could bring repeat customers. Unfortunately Benetton did not seem to take the opportunity its reputation brought to match cutting edge campaigns with cutting edge designs and so inevitably sales dropped. (Brandchannel, 2003,  ¶12) The bottom line for Benetton was that because of the controversial campaigns, their company joined the top five recognized trademarks of the world. (Brandstaetter, 1997, ¶41) Dale Lee, President of Smack Inc has stated that Benetton wasnt about cause marketing; it was about passion. Of course, you want to buy from a company with passion. That is what Toscani brought Benetton, and thats whats missing without him. (Brandchannel, 2003 ¶26) The Benetton group, in the sixties, developed a unique way to manipulate how they dye their sweaters giving them a competitive advantage. Benetton could dye their finished products to meet the changing fashion trends. Prior to this period of time, the company had to dye the unwoven fibers, taking longer to keep up with the ever changing fashion trends. The united colors concept spread from encompassing the different races to the ideas of tolerance, peace and respect for diversity. (UCB advertising presentation, nd,  ¶5) Olivero Toscani the creative mind behind Benettons shock campaigns brought to light that behind every great idea was a controversy and the world is better off because of this awareness. Art represents the edge and of course the edge cab makes people feel uncomfortable. But its also a matter of the person you are talking to: personally, I think the rain is uncomfortable. But try making that argument to a fish. Toscani (AdAge Global, 2001,  ¶12) Toscani states that sometimes advertising is art, but art is always advertising. (AdAge Global, 2001,  ¶16) Toscani comments that agencies get huge budges, but the money is wasted because the strategies are decided upon by managers, economists, accountants, and focus groups not the artists. In the past, patrons had the sense to tell Michelangelo what they wanted and they left it to him to decide how to do it. But it doesnt work that way anymore. Everyone thinks he can be an artist or at least tell the artist what he should do. (AdAge Global, 2001,  ¶21) I could agree and disagree with the way Benetton chose to advertise, however, my opinion is irrelevant because there will always be someone who will chose the opposite. Art, journalism, and advertising can in one form or another cross each others realm and should not make any one right or wrong. Art, journalism, and advertising are all born from a creative notion and expressed differently to meet the individual need. If an artist sees two women, kissing the artist might be inspired to paint a picture of the romantic act. If a journalist had seen the two same women kissing, would they be inspired to write about the women, maybe in the sixties when two women kissing had been taboo. Lastly, if an advertiser had seen the same two women kissing could the images inspire an advertising rationale of sex sells. Toscani makes two powerful points about logos the Renaissance was just advertising for the Vatican, and the cross is the most effective logo of its time and even the swastika was a logo, a powerful logo. (AdAge Global, 2001,  ¶17) Who has the right to chose what is right or wrong with Benettons advertising choices? No one, everyone has the right to agree or disagree with campaign tactics. The one thing nobody can deny is that the ads worked. When Toscani left Benetton, annual sales were more than twenty times greater than when they were when he arrived. (AdAge Global, 2001,  ¶14) The success of shock advertising for the Benetton group opened the doorway for other companies to use similar types of advertising campaigns. Nonprofit organizations have adopted versions of shock advertising, because nonprofit organizations have to compete with corporations that typically have larger advertising budgets to work with. Nonprofit organizations stand to benefit more from the viral effect these ads create. (Shock Advertising, 2009,  ¶1) The anti-smoking campaigns use strong but to the point methods like a photo on the back of a bus with a persons face with the mouth over the exhaust pipe representing exhaling a cigarette with the simple phrase that says Ready to quit? (Shock Advertising, 2009,  ¶2) Anti-smoking advertisements do not stop there they also have two different commercial, one where they are cutting a brain open to show an aneurism and the second where they have an artery and someone is squeezing buildup out of it. These advertisements may be considered gr oss but the ads communicate their point that smoking has many health risks. The campaign to stop drinking and driving uses shock advertising, they show a picture of a mangled car with a tarp covering a body beside the mangled car on a blood stained road, to point out the fact that drinking and driving can kill. During prom season many chapters of the stop DWI chapter will employee the assistance of high schools to allow them to put a mangled car in front of the school with a sign that says drink plus driving equals, implying the mangled car. Shock advertising pushes ethical and societal boundaries by publicizing images and ideas that are often culturally taboo or inappropriate. (Shock Advertising, 2009,  ¶5) In the case of two similar advertisements the first is a man and women in bed about to have unprotected sex, one asks the other how many partner have you had. The reply is only a couple and you only a couple. The bedroom then fills up with men and women with the caption unprotected sex means you are sleeping with everyone your partner has. Such nonprofit advertisement helps stop the spread of aids and other sexually transmitted diseases that requires the use of protection. The second was similar but contained two men with a similar outcome with the caption without a condom, this, along with AIDS, is who you make love with. Protect yourself. (Shock Advertising, 2009,  ¶8) Major corporations use Shock advertising in their training videos. Mc Donalds in the late eighties showed a training video of a young person losing a ring in to the deep fryer and reaching in to the fryer to retrieve the jewelry. Mead Westvaco has used videos with real people, one person reached in to a running machine and loosing fingers, another was changing a battery on a reach truck without safety equipment and having a battery explode covering the person in acid. Automobile manufacturers have used forms of shock advertising, taking an automobile and simulating a crash with crash test dummies crashing through the windshield, stating do not be a dummy buckle up, seatbelts save lives. Victoria Secrete had controversy with their television advertisements. Most women found that in a womens magazine the advertisements were fine. However, when the first Victoria Secrete advertisement aired on the television many married women were appalled that their husbands could see sexy models in slinky lingerie creating controversy. However, like with all shock advertisements the shock fades and the controversy either becomes part of everyday normality or goes away. Greenpeace has used a fun form of shock advertising in their stores. With every purchase made the customer receives a bag with an endangered animal on it with a hand reaching up to the handle holes so when the bag is carried the appearance is that the endangered animal is holding their hand. The caption on the bag says, Give me your hand, Greenpeace. (Shock Advertising, 2009) Advertisers strive to meet the demand of their customers with shock advertising like the anti-smoking advertisements and Greenpeace, and traditional advertising. However, advertisers will never meet the demand of every demographic, the best they can do is hope they send the message through to a specific target audience. The creation of shock advertising by the Benetton group created by Olivero Toscani lasted eightteen years when Benetton and Toscani parted ways. The reason for the separation is not clear, because neither Benetton nor would Toscani comment. The speculation was because of the controversy surrounding Toscanis Death Row campaign. The state of Missouri sued Toscani and Benetton for misrepresenting themselves while interviewing four death row inmates in that state. (AdAge Global, 2001,  ¶4) Toscani wife commented after so many years, the decision was mutual she also said it had nothing to do with the death penalty campaign. (Marketing New, 2000,  ¶2) Benettons choice to drop shock advertising has caused a decline in sales. However, there really is no way to tell if the decrease in sales is because of the change in choice of advertising. Benetton could never replace Toscani and if they had continued the shock campaigns, the company still would not be the same. Benettons choice might be beneficial for them in the long- run as long as they invest in their products.

Friday, October 25, 2019

Lord Of The Flies: Human Nature :: essays research papers

Lord of The Flies: Human Nature "We are all murderers and prostitutes - no matter to what culture, society, class, nation one belongs, no matter how normal, moral, or mature, one takes oneself to be." R. D. Laing British psychiatrist. R.D. Laing obviously backs up William Golding's point of view that human nature is evil. Human nature is directly affected by the environment; and is constantly changing due to the experiences of the individual. Oscar Wilde once said "The only thing that one really knows about human nature is that it changes. Change is the one quality we can predicate from it. The systems that fail are those who rely on the permanency of human nature, and not on its growth and development. The error of Louis XIV was that he thought human nature would always be the same. The result of his error was the French Revolution. It was an admirable result." Human nature depends upon the environment in which they are immersed. The idea that children, not humans in general, are swayed by the ideas and actions of their parental figures is also a central idea of the book, "The Lord of the Flies" by William Golding. Because of the war in England where the boys were from their human experience was one of war. If there was no war going on in England at the time they were evacuated from England, there would've been no deaths, no Lord of the Flies, and certainly no beast. Because if they had came with a good human nature then how would there have been a beast which Golding classified as the basic evil inside all of us. Another thing that ties in with this that children try to copy what they see adults do so if a child sees an adult smoke up or drink then he may believe that it is okay or it is right because their parents do it. As George Orwell once said "Part of the reason for the ugliness of adults, in a child's eyes, is that the child is usually looking upwards, and the adults are rarely looking down. Yet no matter what they will always adore, look up to and love their parents." But as was just said sometimes that can be a bad thing. So what must we do? Well for starters why not try to teach our children better and try at all costs to set good examples for our children so that our society will hopefully be salvaged from the god forsaken wrath of evil. Children who's parents smoke have a 40% higher chance of smoking than

Thursday, October 24, 2019

Family Adaptation on Pregnancy Essay

THE PROBLEM AND ITS BACKGROUND 1.1 Introduction and Background of the Study Based on latest Census of Population and Housing, which was conducted last May 1 2010, the household population of the Philippines reached 92,097,978. From this number, the total population of City of Muntinlupa, Barangay Tunasan is 51,033. Family works together and how well it can organize itself against potential threats depends its structure (who its members are) and its function (the activities or roles family members carry out). (Crea, Barth, & Chintapalli, 2007). Pregnancy is such a huge change in a woman’s life that is brings about more psychological changes than any other life event besides puberty (Rojas, Wood, & Blakemore, 2007). A woman’s attitude toward a pregnancy depends a great deal on psychological aspects such as the environment in which she was raised, the messages about pregnancy her family communication and others. (Darby, 2007). For many families, the stage at which children leave to establish their own households is the most difficult stage because it  appears as like breaking up the family. This stage may represent a loss of self-esteem for parents, who feel themselves being replaced by other people in their children’s live. As well as the feelings of siblings, they feel some jealousy and less able to cope up. To support the statement above, a nurse can serve as an important counselor to such as family. He or she who is planning to have an own family is what they have spent a long time preparing them to do, or that leaving the home is positive, not a negative, step in family growth. Muntinlupa City is composed of 9 Barangays and one of these is, Barangay Tunasan, with an estimated land area of 950 hectares, a population of more or less 75,000 inhabitants residing in the barrio proper and in different Subdivision, Puroks and Sitios. It has 13 Subdivisions and Villages, 7 Puroks and 12 Sitios and 1 Industrial Complex, housing 25 factories and business establishments. With that, the focus of this study is to determine how the families adapt to pregnancy considering that based on a study, the chosen community which is the barrio proper, found out that there are insufficiencies in their Health Center and medical supplies are inadequate. 1.2 Statement of the Problem The study aims to answer the following questions: 1) What is the demographic profile of respondents when grouped according to: a. Gender b. Religion c. Educational attainment 2) What is the type of family adaptation of respondents as to: a. Type of Family b. Family Finances c. Health d. Spiritual Growth e. Emotional Support f. Level of coping g. Stress Management 3) Is there a significant relationship between the demographic profile variables and the concept of family adaptation of the respondents when grouped according to: a. Gender b. Religion c. Educational attainment 1.3 Hypotheses Ho1: there is no significant relationship between gender of the respondents and the concept of family adaptation on pregnancy Ho2: there is no significant relationship between religion of the respondents and the concept of family adaptation on pregnancy Ho3: there is no significant relationship between educational attainment of the respondents and the concept of family adaptation on pregnancy 1.4 Significance of the study Community: In the chosen community, the study will serve as a guide to the family on how to adapt on pregnancy and for the Barangay Health Workers to be able to assist the family and have a deeper understanding to the said program and do appropriate health actions in line with the perceived adaptation on pregnancy. Nursing Students: this study will help students understand on how the family adapts to pregnancy and for them to apply their skills and knowledge, to be able to carry out appropriate interventions utilizing the nursing process. School of Nursing: this study will serve as basis for improvements and enhancement of teaching content for the family Future Researchers: this study will serve as a guide and reference and baseline information to further develop studies. The study can also open in development of the study. Participants: this study will help participants to improve their health promoting behaviors according to the least frequent healthy behavior. Researcher: this study will help the researcher gain knowledge on how to properly make a research paper according to its process. 1.5 Objectives of the study Main purpose: The study is aim towards describing the family adaptation on  pregnancy. Specifically, it is aimed to: 1) determine the demographic profile of the respondents  2) determine the type of family adaptation on pregnancy of the respondents 3) determine the significant relationship between the demographic profile variables of the respondents and their adaptation to pregnancy 1.6 Scope Delimitation and Limitations of the Study This study is focus on the adaptation among selected families living in Barangay Tunasan, Arandia Street, Muntinlupa City.   As subjects of this study, complete enumeration was utilized according to the criterion. Family with ages 18 and above living in Barangay Tunasan, Muntinlupa City regardless of their gender and socio-economic status. This study is limited only on assessment of the family adaptation on pregnancy of families of the chosen community. The study does not cover interventions to be given whether the result showed need to improve their adaptation on pregnancy. References: http://www.muntinlupacity.gov.ph/index.php?target=barangaydetails¶ms=request_._barangay_.._id_._2 http://www.census.gov.ph/sites/default/files/attachments/hsd/pressrelease/National%20Capital%20Region.pdf

Wednesday, October 23, 2019

A Deontological Perspective in Martin Luther King

Martin Luther King, Jr. specified in his â€Å"Letter from a Birmingham Jail† that war, racism and economic injustice are all intertwined and can be dealt with through the restructuring of society’s priorities and through addressing the necessity of a revolution of values (178). Such a perspective is based upon the assumption that oppression and unfair treatment of individuals is not morally valid nor is it morally permissible most especially if the basis of such is the individual’s ethnicity or race. Such a perspective can be traced to the deontological philosophy of Immanuel Kant. As the Kantians believed, each person has a capacity for rational deliberation and choice and as such, an autonomous being with dignity and therefore, ought to be respected by virtue of being human persons. The evolution of King’s ideological perspective may therefore be construed in such way that it is a product, both of his experiences as an African American living in a white-dominated society and his philosophical and political development and this may be inferred from Fairclough’s book, Martin Luther King, Jr. King’s speeches very clearly communicate his views. In one of his speeches, King states that the â€Å"unarmed truth and unconditional love will have the final word in reality†¦.I have the audacity to believe that peoples everywhere can have three meals a day for their bodies, education and culture for their minds, and dignity, equality, and freedom for their spirits† (as cited by Carson 23). The necessity of such a belief is based upon his conviction that justice must necessarily prevail within any society since â€Å"injustice anywhere is a threat to justice everywhere† (King 178). Such a perspective thereby mirrors a deontological perspective that recognizes the upholding conditions of equality and liberty based upon the existence of universal laws that govern man’s dealings with one another. Works Cited Carson, C.   A Call to Conscience: The Landmark Speeches of Dr. Martin Luther King, Jr.   U.S.A.: Warner Books, 2002. Fairclough, A.   Martin Luther King, Jr. Georgia: University of Georgia Press, 1995. King Jr., M.L. â€Å"Letter from a Birmingham Jail.†Ã‚   Liberating Faith: Religious Voices for Justice.   Ed. Roger Gottlieb.   London: Rowman & Littlefield, 2003.